With Porsche refusing to take part in MINI‘s challenge to race at Road Atlanta (which was neither a real race, nor actually on the track at Road Atlanta), MINI decided to go ahead and stage the comparo anyway. And the plucky British automaker… lost?
That’s right, the MINI Cooper S couldn’t best the German juggernaut Porsche 911 – which comes as no surprise to anyone as the Porsche costs almost twice the price and has roughly double the horsepower. The autocross track the MINI devised to give the Cooper S an advantage helped, but not enough to secure a victory, with the Porsche still completing the course 2 seconds ahead. MINI likes to point out that each one of those seconds costs an additional $38,000.
Regardless, the entire marketing gimmick was a stroke of genius by the folks at MINI, attracting a ton of attention to the brand and drawing a comparison between the Cooper and 911 which reflects positively on MINI. (It’s a propaganda technique, read the section titled “Trasfer” here. Who said a philosophy degree was useless?)
To see how the whole thing went down and for several more videos about the event, see after the jump:
[Source: Facebook]
See the videos:
Get the Flash Player to see this player.
Get the Flash Player to see this player.
Get the Flash Player to see this player.
The post Porsche Beats MINI at its Own Game, MINI Still Comes Out On Top appeared first on AutoGuide.com News.
